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Companies that encourage community involvement distinguish themselves from their competitors, and see many benefits, including loyal customers and happier employees. When your employees are happy, your business becomes more efficient. More and more organizations are realizing this and all other benefits of giving back to the community and implementing strategies to do so. According to a study by Echo Research, http://www.conecomm.com/stuff/contentmgr/files/0/fdf8ac4a95f78de426c2cb117656b846/files/2013_cone_communicationsecho_global_csr_study.pdf 82 percent of U.S. consumers consider corporate social responsibility when deciding which products or services to buy and where to shop, meaning that if you fail to take community outreach seriously, your business is suffering.
A recent example, Lincoln Motor Company donated 600 turkeys and 100 hams to nearly 30,000 people in Detroit last Tuesday. Detroit, a city in turmoil, gladly accepted these donations and will always remain thankful. All residents take note of this and will keep it in mind when concerning a new purchase. An article, http://www.blackenterprise.com/news/lincoln-gives-back-with-mike-epps-and-big-sean/ states that Lincoln teamed with some of the biggest names in the worlds of sports and entertainment, such as Mike Epps and Big Sean in making this event happen.